Crossplatform Launches Miss Adventures

Crossplatform is delighted to announce the launch of Miss Adventures, an exciting new concept in broadcast and web TV.

 

Miss Adventures will feature four girls living in a North London house who are set a variety of tasks to keep the audience entertained.

The girls, Larissa Summers, Philippa Wood-May, Tillie Thompson and Monica Harris are established models with lively personalities and a strong existing fan base. The show will entertain a target audience of 18-34 year old men and women, some of whom will be already familiar with the girls in the show. Different activities are planned for every day, with physical exercise every morning, beauty, fashion, gossip and horoscopes at lunchtime and cookery and wine tasting every evening.

Miss Adventures will be highly interactive, with the girls responding to calls, texts, emails and messages both inside and outside the house. The programme will be available as 24x7 reality TV on the web with daily coverage Sky. Programming will come from CCTV footage, event TV segments and daily coverage featuring a VJ. The Miss Adventures team will be encouraged to use sponsors’ products during their activities and further promotion is planned with popular women’s and men’s magazines. The format will also use video pre-roll ads in association with UTarget for a variety of different products.

Crossplatform Co-founder, Nick Brown comments, “Miss Adventures is a highly creative concept that will delight audiences both online and on TV. This is a step forward in reality TV, delivering both entertainment and creative use of product promotion, providing an enjoyable way to reach a clearly defined target audience. We will be working over the next few weeks to increase our audience ratings through SEO, TV promotions and press coverage and look forward to some exciting results.”

 

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