New Augmented Reality Services

Augmented reality (AR) is a term used to describe a view of a real world environment that is augmented by virtual, computer generated imagery. Crossplatform will be working with providers of augmented reality software to deliver 3D promotions where life literally meets artistry.

The move into the augmented reality space follows the appointment of Andrew Elia, a Co-founder of Crossplatform, to the role of Chief Technology Officer. Andrew has considerable experience of producing complex augmented reality promotions for leading global brands. Crossplatform will be working with both its European and Indian development team to provide round-the-clock development work for client concepts.

“Augmented reality is a burgeoning area for all types of promotion and entertainment yet there is clearly a need for a service provider capable of delivering the best creative execution within the increasingly tight turnarounds demanded by client briefs,” comments Nick Brown, Co-founder of Crossplatform. “We believe that augmented reality should not just be treated as a one off idea, but has the capacity to become an integral part of a new generation of entertainment and communications. We are confident that our proposition has the capacity to deliver not only excellent creative, but an appropriately scalable response to client requirements.”