Taylor Swift Promotion for InStyle Magazine

Crossplatform is delighted to announce the completion of an augmented reality promotion for IPC’s InStyle Magazine, in association with Total Immersion.

The magazine comes to life with an image of Taylor Swift wishing readers ‘Happy Holidays’ followed by an augmented reality snow shower. Designed as a holiday season promotion for the US edition of the magazine, Crossplatform has provided both the graphic design and the implementation of augmented reality software.

“At Crossplatform, we are enthusiastic about the potential for augmented reality to unite print media with the web,” comments Nick Brown, co-founder, Crossplatform.  “ Augmented reality can add a new dimension to print, enabling greater interaction, measurability and a bridge between two powerful forms of communication: the internet and the printed word. The Taylor Swift promotion is visually stunning and we are delighted that IPC have recognised the potential for augmented reality to be used in this way.”