Augmented Reality Computer Reveal for Intel

Crossplatform is pleased to announce the delivery of an augmented reality promotion for Intel in association with MRM London and AR partners Total Immersion.

The project is a web based AR solution targeted at consumers interested in better understanding Intel’s Ultra Thin technology. Designed as a piece of edutainment, a laptop ‘explodes’ like a diagram in a Haynes manual, revealing its components. The presentation draws attention to the individual areas which are smaller as a result of the technology and the laptop then reassembles and folds itself into a origami panther.

Crossplatform’s CTO, Andrew Elia comments “Augmented Reality is the perfect medium for demonstrating something as intricate as Intel’s Ultra Thin Technology. As the components are packed so tightly inside a laptop, this treatment gives customers the opportunity to see exactly how the product is designed and appreciate its benefits.”