World Cup Project for JCDecaux

In association with industry partners Total Immersion, Crossplatform has produced a World Cup themed promotion targeted at bus travellers. The visitor places their face in front of a camera and then sees the flag from one of the qualifying countries placed on their face while they hear the country's national anthem.

Nick Brown, Crossplatform CEO comments, “World Cup promotions are always popular, but the chance to work with J C Decaux and bring a campaign to such a wide and appreciative audience is a true priviledge. J C Decaux clearly understands the need to innovate in a competitive space while at the same time ensuring that there is a degree of measurability. We’re delighted to have helped them achieve both.”