Crossplatform at MIPTV

Crossplatform is delighting the broadcast and advertising community with augmented reality at MIPTV in Cannes this week.

Guests of the Ogilvy Innovation Lab in the Palais des Festivals, Crossplatform is demonstrating a number of AR concepts including promotions triggered by printed items, facial recognition technology and AR for mobile.

Tuesday evening will see Crossplatform demonstrate a new AR promotion to entertain guests at the Creative Party at the Carlton Hotel.

"We're delighted to have been invited by our partner Ogilvy to exhibit at MIPTV this year and to have the opportunity to showcase augmented reality to such a diverse audience from the TV and advertising community," comments Nick Brown, Crossplatform CEO.

Crossplatform can be found at the Ogilvy iZone on Aisle 13.09 in the Palais des Festivals.