T3, a UK magazine focused on new technology, included a series of AR promotions in its May 2010 issue for the first time:

 

 

• The Magazine's front cover showed the editor Dan Maudsley leaping through the page to introduce readers to the augmented reality experience and the Sony Ericsson Xperia X10 phone.
• There were three augmented reality features about the Sony Ericsson Xperia X10 in the magazine including a reader competition.
• Duncan Bell, one of the magazine's top columnists presented an augmented reality piece.
• There was an AR promotion for Super Mario Galaxy 2

• An augmented reality piece for Day of the Dead.