Antipodean consumer electronics retail giant Dick Smith had a vision to literally lift products from the pages of their catalogues.

Recipients of Dick Smith's monthly catalogues are treated to what has been dubbed "The 3D Tech Effect", enabling product highlights to be demonstrated in vivid 3D straight from the pages of the catalogue.

Uniquely, Dick Smith stores also carry kiosks running the application to ensure that at home or in the store, thus ensuring that everybody can get a tasted of some Dick Smith AR magic.