Crossplatform enabled LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, to use Augmented Reality technology to bring 350 thousand members access to trailers for Ubisoft's hugely successful gaming franchise, Assassin's Freed Brotherhood.

Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:

“The Assassin’s Creed series is a hugely popular gaming franchise, and we’re excited to be working in partnership with Ubisoft® and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented reality envelopes. It is certain to do justice to such a highly regarded game.”